Privacy policy

At SmartCells ME – FamiCord Group, your privacy is important to us. We are committed to protecting the personal data you share with us and ensuring your trust is upheld in accordance with the highest ethical and regulatory standards — both locally in the UAE and internationally.

This Privacy Policy outlines how we collect, process, store, and protect your personal information when you interact with our services, whether online via www.smartcells.ae, in person, or through our affiliated platforms. By using our services, you consent to the practices described in this policy.

1. Who We Are

SmartCells ME is part of the FamiCord Group, Europe’s largest stem cell bank and a global leader in regenerative medicine. Our Dubai-based operations are located in Dubai Healthcare City, where we operate under UAE health and data protection regulations.

2. What Personal Information We Collect

We may collect the following categories of information:

Account & Contact Information

Full name, email, phone number
Delivery address and billing address
Emergency contact or referring party (if applicable)

Health-Related Information

Estimated due date
Delivery hospital, doctor or midwife information
Health insurance details (if relevant for service coordination)

Payment & Transaction Information

Payment details such as credit/debit card (processed securely)
Records of purchased services

Digital & Technical Data

IP address, browser type, device ID
Usage data through cookies and analytics tools

Marketing & Communication Preferences

Subscription to newsletters, offers or event participation

3. Why We Collect Your Data

We collect and process personal data for the following purposes:

Service Fulfilment: To deliver collection kits, process agreements, and manage stem cell processing and storage.
Customer Support: To assist with inquiries, update users on order status, and respond to feedback.
Regulatory Compliance: To comply with health, safety, and accreditation standards, including AABB.
Internal Improvements: To enhance our website, services, and customer experience.
Marketing (with consent): To share educational content, new services, and relevant offers.

4. Cookies & Tracking Technologies

Our website uses cookies to:

Ensure site functionality
Improve performance and user experience
Analyze site traffic and engagement
Provide relevant ads (only with user consent)

You can manage cookie preferences via your browser settings or decline non-essential cookies when visiting our site.

5. How We Share Your Data

We do not sell your data. We may share it only with:

Service Providers: Trusted partners such as courier services, labs, or IT providers, all under strict confidentiality agreements.
Healthcare Providers: With your consent, we may share information with your doctor or hospital.
Legal Authorities: When required by UAE law or international regulation, we may share data in compliance with official legal requests.

FamiCord Group Entities: For research or service standardization, with anonymized or aggregated data only.

6. Data Storage & Protection

We maintain rigorous data protection measures:

Encrypted data transmission and storage
Access control and role-based permissions
Secure servers hosted within the UAE or approved regions
Compliance with UAE Personal Data Protection Law (PDPL) and international standards

7. Your Rights

As a data subject, you may:

Request access to your data
Correct or update inaccurate data
Withdraw consent or opt out of marketing communications
Request data deletion (subject to legal storage obligations)

To make a request, please contact us using the details below.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined, unless a longer retention period is required or permitted by UAE law or healthcare regulations.

9. Children’s Data

We collect data related to newborns and children only when directly relevant to the stem cell storage service. Parental or guardian consent is required for such data collection.

10. Updates to This Policy

We may update this policy periodically. The latest version will always be available on our website. If major changes occur, we will notify affected users via email or site notices.